Your name, image, and likeness can become valuable commercial assets. This can be particularly important for entrepreneurs, creators, influencers, athletes, entertainers, and other public-facing professionals.
Protect your personal brand.
Name, Image & Likeness (NIL) concerns may arise when a person’s identity is used for advertising, sponsorships, merchandise, endorsements, licensing, or other commercial activities. Protecting these interests may require more than trademark registration alone.
Safeguard the commercial value of your personal name, image, likeness, and brand partnerships.
Share your professional name, role, and what aspects of your identity you want to protect.
We evaluate how your name, image, or likeness is used in commerce and media.
We develop a strategy covering personal trademarks, merchandise, and endorsements.
We review licensing considerations or address unauthorized commercial use.
Establish long-term protection for your personal brand and commercial identity.
Clear answers for creators, athletes, entertainers, and entrepreneurs protecting their personal identity.
Your name, image, and likeness can become valuable commercial assets. This can be particularly important for entrepreneurs, creators, influencers, athletes, entertainers, and other public-facing professionals.
NIL concerns may arise when a person’s identity is used for advertising, sponsorships, merchandise, endorsements, licensing, or other commercial activities.
Yes. Protecting these interests may require more than trademark registration alone, combining personal brand strategy with commercial identity and licensing considerations.
NIL considerations may include personal brand and trademark strategy, commercial use of your identity, licensing and brand partnerships, and addressing unauthorized use of your name, image, or likeness.
Build a comprehensive personal brand and Name, Image & Likeness protection strategy.
U.S. TRADEMARK REGISTRATION